We’re about to push GO on AdventureHoney. This post may be the first for a business which changes the world…it may be the first of a 6 week fizzle. Time will tell!
So, what exactly is AdventureHoney? Let’s start with a brief background before introducing the AdventureHoney solution…
1. The Problem:
Finding cool stuff to do when travelling (without settling for what a guidebook or travel agent tell you to do…meh!) is difficult. There are lots of cool operators offering kick-arse experiences but, how do you find them?
2. Our Why:
1. To give people memories they’ll be sharing with their grandchildren.
2. Help travellers to help end extreme poverty and be a part of the solution, rather than the problem.
3. Our Solution:
A website connecting travellers direct to adventure tour and activity operators (Thai experiences only in beta). Think: mountain biking in the jungle, trekking with wild elephants, scuba diving with sharks, motorcycle touring, deep water soloing (rock climbing directly above the ocean…without ropes!) and much much more.
So, traveller searches the site, finds the experience they crave and pays a 20% deposit to make it happen. Here’s where we leverage tourism for a positive impact. 25% of proceeds from every deposit are invested into the Changemaker Program – a program designed to identify, support and fund social entrepreneurs suffering extreme poverty.
AdventureHoney’s program partner, spark.org.au is already active in several countries. John Taka is one of several changemakers in PNG and has created a sweet potato farming business designed to cover tuition fees for some of the 80% of local kids unable to afford an education. Powering local people to deliver local solutions. Powerful stuff.
AdventureHoney: wild experiences, positive impact.
4. Current Status:
We’ve received investment from Blue Chilli, a venture tech firm based in Sydney. They’re our tech co-founder.
Private beta launch is on track for October, with a view toward public beta soon after.
5. What’s Next:
Focus on three key areas:
Get it out there and in the hands of our users so we can start sculpting an exceptional product and user experience that people love.
Hello adventure hunters! It’s all about distribution. Think: SEM, PR, community development via social media, strategic partnerships with other businesses who are talking to the same target market of adventure hungry 18-35 year olds. If you have a business or have a friend with a business that shares a similar target market, let’s talk! (Think: flights, accommodation, travel insurance, adventure/outdoor related business, blogs etc)
Finding the wildest, craziest adventure tours and activity operators on earth and convincing them that AdventureHoney is a worthy channel to generate new business.
How would you use AdventureHoney?